About Us

Welcome to ASHNOOR DESIGNS, an Indian imitation jewellery brand with a captivating story born in the heart of Italy. Founded in 2018 by PARAMJEET KAUR, our journey has been one of perseverance, passion, and the pursuit of artistic excellence.

Paramjeet, an entrepreneur with a deep appreciation for the rich heritage of Indian jewellery, embarked on a bold venture to bring the allure of Indian adornments to the fashion-conscious audience in Italy. With a vision to create a brand that harmoniously blended the elegance of Indian craftsmanship with the vibrant aesthetics of India, Paramjeet laid the foundation for Ashnoordesigns.com on the name of her little daughter Ashnoor.

The early years were marked with challenges and hurdles, as breaking into a highly competitive market demanded unwavering dedication and relentless efforts. Paramjeet faced numerous obstacles, from establishing supply chains to understanding the preferences of the local clientele. However, these struggles only fueled their determination to create something extraordinary.

Through perseverance and a commitment to excellence, Ashnoor Designs slowly gained recognition and carved a niche for itself in the industry. Each piece of imitation jewellery was meticulously designed, with an emphasis on quality, craftsmanship, and attention to detail. The unique fusion of Indian motifs and Italian influences in our designs captured the imagination of customers, offering them a delightful blend of cultures and a chance to express their individuality through our jewellery.

As the brand gained momentum, we never lost sight of our values. We remained true to our commitment to ethical business practices, ensuring that every step of our production process upheld social responsibility and sustainability. We collaborated with skilled artisans in India, providing them with fair wages and opportunities for growth, while also sourcing materials responsibly and minimizing our environmental impact.

Today, Ashnoor Designs stands as a testament to the power of determination and passion. We have emerged as a respected brand known for our unique designs, exceptional quality, and customer-centric approach. Our success is not only measured in sales but also in the relationships we have fostered with our loyal customers, who have become part of our extended Ashnoor Designs family.

We invite you to embark on this enchanting journey with us. Discover the magic of Ashnoor Designs, where Indian craftsmanship meets Italian Borderse and be a part of our story as we adorn the world with timeless elegance and cultural significance, one piece of jewellery at a time.

HAPPY SHOPPING!